Business Administration Essay

1.1 Describe the different features of telephone systems and how to use them Telephone systems have many different functions eg: hold, transfer, ignore and making a call. Thousands of organisations use the telephone system as it is a reliable and easy way to contact clients and fellow colleagues. Putting a call on hold will allow you leave your work space to perhaps collect documents, ask colleagues some questions or find another colleague to deal with the call. Another function of the telephone is transferring calls, if a client calls the reception desk and asks for a colleague then you can transfer the call using the extension number. This is a fast an effective strategy as it allows you to transfer the call straight away, with no interruptions. Furthermore, another function of the telephone is the ability to ignore a call. Ignoring a phone call isn’t professional but sometimes it may occur, a blocked number may call and then you have the choice to either ignore it or answer. 1.2 Give reasons for identifying the purpose of a call before making it Identifying the purpose of the call allows you to prepare yourself before the call. Knowing and planning what you are going to say is an excellent strategy to have. Writing down all of the facts and having the right phone number to call is essential, being confident and knowing the purpose of the phone call is a great way to show that you are professional. If you don’t prepare yourself before a phone call it can come across unprofessional, saying words such as ‘erm’ and ‘like’ shows the recipient that you are unsure of the points you are trying to get across. 1.3 Describe different ways of obtaining the names and numbers of people that need to be contacted There are many different ways to obtain personal information such as the name of a client or their phone number. In working situations you can ask your Manager, HR, phone directory or even email the client. Human Resources will usually have a phone book or a business card holder that could have the clients name and number. Also your Manager should have a list of clients that they associate with, they can give you the name of the person you are trying to contact and a number. Furthermore, you can look in your organisations phone directory, they should have the client’s details in there, along with an email address or a phone number. 1.4 Describe how to use a telephone system to make contact with people inside and outside an 0rganisation Telephone systems are a great way for colleagues to communicate during working hours. Colleagues are able to transfer and divert calls to each other, or even take messages for each other. Also, it is a quick and easy way to get hold of other colleagues/people. Furthermore, you are able to contact clients and potential business partners via phone, it is a simple and effective manner of contacting someone that is virtually hassle free. If you try to call the client/colleague and they don’t answer, you can always leave a voice mail with them so they can contact you later on in the day/at a later date. 1.5 Explain the purpose of giving a positive image of self and own organisation It is important to present a positive image of you and your organisation to influence people in taking you seriously. This attracts the best workforce when employment opportunities arise in the organisation and the best clients when attracting business. All this translates into better returns and a higher profitability for the organisation. You are expected to present a positive image of yourself and your organisation because you will be able to: listen to and absorb the information that others are giving you, ask questions, when necessary, provide information to other people clearly and accurately, contribute to and allow others to contribute to, discussions, select and read written information that contains the information you need, communicate well in writing, establish good working relationships with other people. 1.6 Explain the purpose of summarising the outcomes of a telephone conversation before ending the call It is important to summarise the outcomes of a telephone conversation so that both parties agree on what has been said and there are no confusions, objectives are clean and the information is fresh in the mind for both parties to write down or relay to another call. You cannot see the recipient’s reactions during the conversation so a verbal confirmation of the outcomes is an essential way to know whether or not someone has misunderstood or has any qualms. 1.7 Describe how to identify problems and who to refer them to When a call comes into the office always take a name (full name if possible and preferably) and the company they are calling from, try and obtain from the caller either what the problem is. Pass the message along to relevant staff and see what information can be found to resolve the problem. If this is not possible try and locate a member of staff who can help from the information obtained from the caller eg: If there is a payment problem then transfer the phone call to Lauren, she will be able to help the caller with the problem. 1.8 Describe organisation structures and communication channels within an organisation Staff have a role, shared decision making, specialisation is possible. 1. Decisions pass down formal channels from managers to staff members. 2. Information flows up formal channels from staff to managers. 3. Entrepreneurial – decisions are made centrally 4. Matrix – staff with specific skills join project teams, each individual has a responsibility. 5. Independent – seen in professions where organisations provide support systems and little else Channels of communication- communication in organisations follow paths or channels. Communication between managers and subordinates is known as  vertical communication this is because the information flows up or down the hierarchy. Channels between departments or functions involve lateral communication. As well as formal channels of communication, information also passes through an organisation informally. Communication is not complete until feedback has been received. 1.1 Describe how to follow organisational procedures when making a telephone call Always introduce yourself including name and company you are calling from, if prior know request to talk to the member of staff/department you are calling for. If not explain why you are calling and request help on locating staff that can help. When connected have questions ready or know exactly what information is required. At end summarise call and recap information to check accuracy. 1.2 Explain how to report telephone system faults Being as exact as possible will help the fault be restored asap. Take notes such as; when did the problem first occur, how frequent is it happening, what conditions are occurring, can you restart or reset the equipment ect. Then once you have made a note of these problems/answers you can inform a member of staff of the fault and try contacting service providers for assistance.

Rawls Theory of Justice Essay

A contemporary philosopher, John Rawls (1921-2002), is noted for his contributions to political and moral philosophy. In particular, Rawls’ discussion about justice introduced five important concepts into discourse, including: the two principles of justice, the â€Å"original position† and â€Å"veil of ignorance†. Rawls most famous work is, A Theory of Justice (1971) gives an introduction to this body of thought and he emphasises the importance justice has on governing and organising a society. The problem arises by defining what the term means theoretically. One of two definitions can be used, the first being definition based on ones merit or lack thereof. This â€Å"merit theory† of justice uses merit to decide how an individual of the society will be treated based on the contribution to the society. The other is the â€Å"need theory† of justice where is it assumed every individual should help those in need or who are less privileged. Attempting to balance the demands posed by these rival theories, Rawls maintained that inequalities in society can only be justified if they produce increased benefits for the entire society and only if those previously the most disadvantaged members of society are no worse off as a result of any inequality. An inequality, then, is justified if it contributes to social utility, as the merit theory asserts. But, at the same time, Rawls argued, priority must be given to the needs of the least advantaged, as the needs theory asserts. Thus, differential rewards are allowed to the advantaged members of society but not because of any merit on their part. No, these rewards are tolerated because they provide an incentive for the advantaged which ultimately will prove beneficial to society (e. g. , taxing the advantaged with the goal of redistributing the wealth to provide for the least advantaged). Original Stand Using â€Å"the original position† and experimental thought where agents behind â€Å"veil of ignorance† choose principles to govern society. Rawls argued that two principles serve to organize society, the â€Å"liberty principle† and the â€Å"difference principle. † He rooted the original position in and extended the concept of â€Å"social contract† previously espoused by Hobbes, Rousseau, and Locke which made the principles of justice the object of the contract binding members of society together. In addition, Rawls’ advocacy of treating people only as ends and never as means rooted his philosophical speculations in and extended Kant’s categorical imperative. According to Rawls a society is a venture between free and equal members for the purpose of mutual advantage. Cooperation among members makes life better because cooperation increases the stock of what it is rational for members of society to desire irrespective of whatever else its members may want. Rawls calls these desires â€Å"primary goods† which include among others: health, rights, income, and the social bases of self-respect. Rawls noted that there would be disagreement when deciding how the burden would be shared amongst the people. Rawls responded to this challenge by invoking the original position, in which representative members of a society would determine the answers to these difficult questions. That is, absent any government, the representatives would rationally discuss what sort of government will be supported by a social contract which will achieve justice among all members of society. The purpose for this discourse would not be to justify governmental authority but to identify the basic principles that would govern society when government is established. The chief task of these representatives would not be to protect individual rights but to promote the welfare of society (1971, p. 199). To this end, the representatives do not know—are â€Å"veiled† from—which place in society they will occupy. In addition, every factor which might bias a decision (e. g. , one’s tastes, preferences, talents, handicaps, conception of the good) is kept from the representatives. They do, however, possess knowledge of those factors which will not bias one’s decision (e. g. , social knowledge, scientific knowledge, knowledge identifying what human beings need to live). From this original position and shrouded by a veil of ignorance about their place in society, Rawls argued the representatives ultimately would select the principle of justice rather than other principles (e. g. , axiological virtues, natural law, utilitarian principles) to organize and govern society. While individual members of society oftentimes do act in their self-interest, this does not mean that they cannot be rational about their self-interests. Rawls argued that this is precisely what would occur in the original position when the representatives operated from behind the veil of ignorance. Freed from focusing upon one’s self-interest to the exclusion of others’ self-interests, the society which the representatives would design determines what will happen to its members and how important social matters like education, health care, welfare, and job opportunities will be distributed throughout society. The idea is that the representatives operating from behind the veil of ignorance would design a society that is fair for all of its members because no individual member would be willing to risk ending up in an intolerable position that one had created for others but had no intention of being in oneself. Rawls claimed that the representatives to the original position would invoke the principle of rational choice, the so-called â€Å"maximin decision rule. † This rule states that an agent, when confronted with a choice between alternative states of the world with each state containing a range of possible outcomes, would choose the state of affairs where the worst outcome is that state of affairs which is better than the worst outcome presented by any other alternative. Rawls’ example of two persons sharing a piece of cake demonstrates how the maximin decision rule works in actual practice. Suppose there is one piece of cake that two persons want to eat. They equally desire to eat the cake and each wants the biggest piece possible. To deal with this dilemma, both agree that one will cut the cake while the other will choose one of the two pieces. The consensus derived guarantees that the cake will be shared fairly, equating â€Å"justice† with â€Å"fairness. † Two Principles of Justice The first is the liberty principle that states that each member of society has an equal right to the most extensive scheme of equal basic liberties compatible with a similar system of equal liberty for all. Accordingly, each member of society should receive an equal guarantee to as many different liberties? and as much of those liberties? as can be guaranteed to every member of society. The liberties Rawls discussed include: political liberty (the right to vote and to be eligible for public office); freedom of speech and assembly; liberty of conscience and freedom of thought; freedom of the person along with the right to hold personal property; and, freedom from arbitrary arrest and seizure. In contrast to some libertarian interpretations of utilitarianism, Rawls did not advocate absolute or complete liberty which would allow members of society to have or to keep absolutely anything. The difference principle requires that all economic inequalities be arranged so that they are both: a) to the benefit of the least advantaged and b) attached to offices and positions open to all members under conditions of fair equality of opportunity. If this is to occur, Rawls argued, each generation should â€Å"preserve the gains of culture and civilization, and maintain intact those just institutions that have been established† in addition to putting aside â€Å"in each period of time a suitable amount of real capital accumulation. † Rawls is willing to tolerate inequalities in society but only if they are arranged so that an inequality actually assists the least advantaged members of society and that the inequalities are connected to positions, offices, or jobs that each member has an equal opportunity to attain. In the United States, this scheme is oftentimes called â€Å"equal opportunity. † The inequalities Rawls discussed include: inequalities in the distribution of income and wealth as well as inequalities imposed by institutions that use differences in authority and resRawls is willing to tolerate inequalities in society but only if they are arranged so that any inequality actually assists the least advantaged members of society and that the inequalities are connected to positions, offices, or jobs that each member has an equal opportunity to attain. In the United States, this scheme is oftentimes called â€Å"equal opportunity. † The inequalities Rawls discussed include: inequalities in the distribution of income and wealth as well as inequalities imposed by institutions that use differences in authority and responsibility or chains of command. The reason the representatives in the original position and operating from behind the veil of ignorance would agree upon the difference principle is not due to the existence of a social contract but to ethics. That is, members of society do not deserve either their natural abilities or their place in a social hierarchy. Where and when one was born and the privileges and assets afforded by one’s birth is a matter of sheer luck. It would be unfair, Rawls contended, were those born into the least advantaged of society to remain in that place if all members of society could do better by abandoning (or redistributing) initial differences. According to Rawls, this is what ethics? according to the standard of justice? demands and, in the United States, this is the basis of what is oftentimes called â€Å"affirmative action. † The representatives would agree. The liberty principle must always take precedence to the difference principle so that every member of society is assured of equal basic liberties. Similarly, the second part of the difference principle cited above (b) must take priority to the first part (a) so that the conditions of fair equality of opportunity are also guaranteed for everyone (1971, p. 162). Thus, the two principles of justice, the liberty principle and the difference principle, are ordered because society cannot justify a decrease in liberty by increasing any member’s social and economic advantage. Reflecting Rawls’ interest in political philosophy, the liberty and principle and the difference principle apply to the basic structure of society (what might be called a â€Å"macro view†)? society’s fundamental political and economic arrangements? rather than to particular conduct by governmental officials or individual laws (what might be called a â€Å"micro view†). The liberty principle requires society to provide each citizen with a fully adequate scheme of basic liberties (e. g. , freedom of conscience, freedom of expression, and due process of law). The difference principle requires that inequalities in wealth and social position be arranged so as to benefit society’s most disadvantaged group. In cases where the two principles conflict, Rawls argues the liberty principle must always take precedence over the difference principle. One example that applies Rawls’ theory of justice involves how one would become a lawyer in the society designed by the representatives in the original position and operating from behind the veil of ignorance. This example also indicates how and why inequalities would exist in that society. In the original position and operating from behind the veil of ignorance, representatives organize society to be governed according to the liberty principle and the difference principle. In that society, any member of society can become a lawyer if one possesses the talent. So, a young woman discovers that she possesses the talent and interest to become a lawyer and decides that this is what she wants to do in her life. But, to get the education she actually needs to become a lawyer requires an inequality. That is, less fortunate people must help pay for her education at the public university’s law school with their taxes. In return, however, this young woman will perform some very important functions for other people? including the less fortunate? once she becomes a lawyer. At the same time, however, the lawyer will make a lot of money. But, she is free to keep it because she has earned it. At the same time, she will also pay taxes to the government which, in turn, will be used to provide needed programs for the least advantaged members of society. The issue of equitable pay also provides a practical example that clarifies how Rawls’ theory of justice can be applied (Maclagan, 1998, pp. 96-97). Noting that the principle â€Å"equal pay for equal work† is eminently fair in concept, Maclagan notes that not all work is equal. What is really needed in society is some rational basis to compare what sometimes are very different occupations and jobs, especially when this involves comparing â€Å"men’s work† and â€Å"women’s work. † Typically, the criteria used to compare dissimilar jobs quantifies work requirements as well as the investment individuals must make to attain these positions. In addition, the amount of skill and training required, the potential for danger and threat to one’s life, the disagreeableness involved in the work, as well as the degree of responsibility associated with a job all figure prominently when making such calculations. In actual practice, however, making comparisons between dissimilar jobs is an immensely difficult undertaking, as Maclagan notes, citing as an example the difficulties management and labor both confront in the process of collective bargaining. Collective bargaining involves ethics because each party declares what the other ought to do. When these differences are resolved through a consensus, a â€Å"contract† provides the basic structure by which the members of that society (called the â€Å"corporation†) will organize and govern themselves for a specific period of time. Coming to agreement upon a contract—like Rawls’ concept of reflective equilibrium—requires both parties to the collective bargaining process to align their principles and intuitions through the process of considered dialogue and mutual judgment. Furthermore, the contract? like Rawls’ difference principle? tolerates inequalities in pay but only as long as the least advantaged enjoy equal opportunity and their situation is protected if not improved. What is noteworthy about Maclagan’s example is that the parties are not in the original position nor do they operate from behind a veil of ignorance. Instead, they have to move toward those positions if they are to adjudicate their differences amicably and for the benefit of both. The critics†¦ Since its first publication in 1971, Rawls’ work has received some begrudging if not respectful criticism. Some have asked which members of society constitute the â€Å"least advantaged†? For his part, Rawls identified these people generally as unskilled workers and those whose average income is less than the median income. What Rawls failed to address, however, is the plight of those who may be the truly least advantaged members of society, namely, those citizens of some permanently unemployed underclass, who depend entirely upon government largesse to subsist (e. g. welfare), or whose racial or ethnic origins condemn them to permanent disadvantage. The critics ask: Should not their plight be considered more important than those who possess more of society’s benefits? Furthermore, in so far as Rawls states the difference principle, it appears that inequalities are permissible but only if they better the lot of the least advantaged members of society. However, cr itics note, that position is inconsistent with Rawls’ claim that the representatives to the original position must not take an interest in anyone’s particular interests. The logic fails if preference must be given by those in the original position to the least advantaged. Lastly, Rawls’ critique of utilitarianism, his embrace of egalitarianism, and the actual effects of the difference principle combine in such a way that his philosophy can be construed to advocate political agenda with Marxist overtones. That is, in actual practice Rawls’ theory would redistribute society’s benefits away from the â€Å"haves† to the â€Å"have nots† with little or no concomitant bearing of society’s burdens. Economists, for example, note that Rawls has neglected to consider the market forces unleashed in a capitalist society where seeking one’s self-interest is arguably the primary motivating principle. These critics argue that even the least advantaged, if they so choose, can take advantage of the minimal benefits society offers them by virtue of citizenship. Through education, persistence, and hard work, the least advantaged (or, their children in the next generation) will be able to participate more fully in enjoying the benefits as well as in bearing the burdens of membership in society. The critics ask: â€Å"Is this not what has happened to waves of immigrants to the United States during the past two hundred years? † In light of these criticisms, Rawls modified the principles of liberty and difference. Pondering the question of social stability, Rawls considered how a society ordered by the two principles of liberty and difference might endure. In Political Liberalism (1996), Rawls introduced the idea that stability can be found in an overlapping consensus between citizens who hold diverse religious and philosophical views or conceptions about what constitutes the good to be sought. As with Maclagan’s (1998) collective bargaining example, this â€Å"overlapping consensus† is found in their agreement that justice is best defined as fairness. In Justice as Fairness (2001), Rawls introduced the idea of public reason, that is, the reason possessed by all citizens which contributes to social stability, a notion he first detailed in The Law of Peoples with â€Å"The Idea of Public Reason† Revisited (1999).

Martin Luther King Jr.’s ‘Letter from Birmingham Jail’ Essay

Martin Luther King Jr.’s revealing, ‘Letter from Birmingham Jail’, delves into the segregation, injustice and violence of Birmingham, Alabama, â€Å"probably the most thoroughly segregated city in the United States†(Inquiry, p.#391, paragraph 6) In response to criticism from eight clergymen of Birmingham, King details the process of preparation for the nonviolent protest that took place in Birmingham. Imprisoned for protesting without a license, Dr. King’s words continue to reach far beyond the bars of his prison in his letter from Birmingham jail. Martin Luther King addresses the concerns and criticisms of his fellow clergymen, explaining why the African-American population of our nation cannot always be expected to â€Å"wait† for a more appropriate time to voice their concerns. â€Å"Justice too long delayed is justice denied.†(Inquiry, p. #393, paragraph 13) Dr. King’s wisdom is a well-known and well-cherished part of American history. Reading his words have cemented my admiration for his methods and his ideas. In â€Å"Letter from Birmingham Jail† he exposes the hypocrisy of the South and expresses his willingness to break an unjust law to pave the way for a just one. In case peacefully going to jail for his protests isn’t a loud enough demonstration, his letter, specifically addressed to eight fellow clergymen but meant for the nation, gets the message across. Reading this letter has made me wonder how an eloquent, charismatic and just man such as Martin Luther King could be criticized, imprisoned and eventually assassinated. I question whoever cannot see the reason in Dr. King’s words. The issues of prejudice and segregation have been well worn since Martin Luther King’s time, but his words still hold passion and wisdom. His work on these issues was ground breaking, and I doubt our country would be as it is today if Dr. King had never spoken out in a time of injustice and inequality.

The Crown Prosecution Service (CPS) is an important part of the Essay - 1

The Crown Prosecution Service (CPS) is an important part of the English criminal trial process. Critically evaluate the role of the CPS ensuring you include any areas of criticism and calls for reform - Essay Example Although the contemporaries thought that the procedures of trial may offer reasonable means for determining guilt and innocence; in the modern point of view they were not very advantageous for the defense side. Continuous transformation was evident in the trial procedures in statute, judicial discretion and rulings. During the early 19th century the transformation process took a great pace. The credit goes to Robert Peel who initiated the flurry of activities when he became the Secretary of Home Affairs in 1822. One of his significant contributions to the justice system was consolidation and simplification of statute law along with consolidation of procedures for selecting the jurymen. Robert Peel also extended the provision of expenses for witnesses and prosecutors and also gave power to the magistrates for granting bail to the accused. The reforms made by him were also continued by the Whig government that came and pass the Great Reform Act. The most notable thing among Whig’s legal reforms was Prisoners’ Counsel Act in 1836. The Crown Prosecution Service (CPS) can be explained as the principal public prosecuting authority in England and Wales. It is accountable and responsible for conducting the vast majority of prosecutions that are related to criminal offences within the jurisdiction. It is a non-ministerial department or body of the United Kingdom government that is headed by the Director of Public Prosecution or DPP2. This non-ministerial depart was formed in 1986 and the headquarters of the body is located in London, England. The main responsibilities of CPS include, but are not limited to, providing necessary legal advice to the enforcement officers, police and other investigative agencies during the course of criminal investigations, to decide upon the whether the suspect should face criminal charges following the investigation and also

Critical Analysis of Diamond Shipwreck and Tang Shipwreck as the Essay

Critical Analysis of Diamond Shipwreck and Tang Shipwreck as the Milestones in the World Trade Relationship - Essay Example Though the material evidences procured from these two shipwrecks are not sufficient enough to depict the whole trade relationship among the countries of the world, they are quite powerful as proofs to support the historians’ claims about the world trade relationship, which had been greatly influenced by the contemporary power politics of that time. The shipwrecks, being located at thousands miles of distance and occurring at an interval of nine hundred years, significantly serve as milestones in the ups and downs of power relations as well as trade relations among the countries. Shipwreck depicted by Roff Smith occurred on an unknown date in the 1533 and is located at â€Å"the beach sands of the Sperrgebiet† (Smith 3) on Namibia’s south coast, whereas Worrall’s shipwreck is located under the blue water of â€Å"the Gelasa Strait, a funnel-shaped passage between the small Indonesian islands of Bangka and Belitung† (Worrall 2). Depending on a date in scribed on one of the Changsha bowls, Worrall assumed that the shipwreck might occur on an anonymous date in the A.D. 826. The Overall Picture of Asia-Europe Trade Relationships among the Countries The material evidences found at the shipwreck site in the Java Sea fairly prove to be strong support for the historians’ claims about the Chinese commercial relationship with the Arab countries, especially with the economic powerhouse in Baghdad. Worrall claims that ‘The Silk Road and the Maritime Silk Route, which had linked China to the world, lapsed into disuse [after 878 AD]’ because of â€Å"[the Confucian] distrust of merchants and the foreign influences† (Worrall 3). The truth is that â€Å"[the Confucian] distrust of merchants and the foreign influences† was the one and only cause of the lapse of the Silk Route and the Maritime Silk Route. Rather it was one of a number of causes –such as, the Ottoman barricade and dictation, Mongol barbaris m, decay of security, etc on along the Silk Route- that were remapping the political power-relationships among the countries. These reshaped power-relations among the countries were then influencing the Arab-China, Arab-Europe and, therefore, China-Europe trade relationship. Consequently, China turned inward and the European explorers were earnestly searching for an alternate route to Fareast. The European exploration of the Atlantic and the New World was motivated by a number of financial, religious and technological reasons. Following by the industrial revolution in Europe, the Age of Exploration was essentially an age of growing trade and commerce. In later half of the 15th century, the growing strife between Europe and the Ottoman Empire began to narrow the scope of trading silk and spice including incense, medicinal herbs, drugs and opium, etc through the silk route and the spice trade routes. As a response to this shrinking scope of trading along the eastward land and sea rout e, the Portuguese and the Spanish were motivated to opt for another two alternatives: first they were searching for an alternative route to east and Southeast Asian Markets; second, they were trying to find out markets of cheap slave-labors, other valuable goods like gold, silver, ivory, etc in the African region. Consequently, in 1418 the Portuguese began exploration along the African coast of the Atlantic. But being geared up by the Ottoman blockade on the Silk route and on other eastward sea-routes Vasco Da Gama, funded by the Spanish monarch, traveled the African Seacoast of the Atlantic a

Eco reading Essay Example | Topics and Well Written Essays - 250 words

Eco reading - Essay Example Technology amplifies material resources necessary for driving economic development. Technology, in a modernized world, is a moral force that works to promote innovation, productivity and result. As it appears, technology is responsible for vastly propagating modernist ideals across the planet. Technological transfer from advanced to less developed nations is crucial for spurring development projects in least developed areas. Development depends on the production of knowledge capable of providing scientific mirror of both social and economic challenges facing a nation as well as the available resources that can be used to counter the challenges. As such, the need to build institutions to generate scientific knowledge was imminent and inescapable (37). Modern scholars perceive modern science to be more accurate and fair compared to the past periods when social science was marred with error and prejudice. Even though technology played a crucial role in developing world, especially Latin America, it blocked other modes of learning (37). Every region has different problems that call for varying approaches in finding the solution to the problems. Therefore, specific scientific approach must be focused to a country in order to effectively understand and resolve the underlying issues. Developed nations were believed to be better placed to steer economic development all over the world because of their relatively strong financial background and high technological capacity. However, science and technology has put the poor in an awkward position because they have lost control over their lives and become targets of complex scientific practices (38). Science is portrayed to work in favor of the rich, while keeping the poor immersed in their state of poverty. Thus, science and technology raised a crucial humanitarian

Buyer Behavior Proposal Essay Example | Topics and Well Written Essays - 3250 words

Buyer Behavior Proposal - Essay Example This research aims to evaluate and present the underlying reasons why the people are hooked to play video games. These reasons could be attributed by its ability to allow the players to perform real-life physical movements through using its unique, motion-sensing controllers.The game console is also purposely designed with compelling characters, different opponent as targets and incorporated with various challenges. To make the game more exciting, the players were required to make critical decisions at specific junctures and match a blend of action and strategies in order to win the game or to perceive their primary goals. The innovations of built-in voice technology in the video games such as voice chat and voice command also increased the fascination of the gamers to play even more console games because they could command and control the characters’ actions through dictation or voice-based their strategies. In addition, the voice technology also enables the player to interco nnect with other players and make it more easy and convenient to play as a team. The latter becomes the significant factor to consider video gaming as social and community –driven pastime. The evidence of this claim was proven by the research conducted by the International Digital Software Association in the recent year. The findings revealed that 60% of gamers were playing with friends, 33% were playing with siblings, and 25% were playing with spouses or parents. ... ideo games could be attributed by its ability to allow the players to perform real-life physical movements through using its unique, motion-sensing controllers (Limperos et al, 2011).The game console is also purposely designed with compelling characters, different opponent as targets and incorporated with various challenges. To make the game more exciting, the players were required to make critical decisions at specific junctures and match a blend of action and strategies in order to win the game or to perceive their primary goals (GamePro, 2011). The innovations of built-in voice technology in the video games such as voice chat and voice command also increased the fascination of the gamers to play even more console games because they could command and control the characters’ actions through dictation or voice-based their strategies. In addition, the voice technology also enables the player to interconnect with other players and make it more easy and convenient to play as a te am. The latter becomes the significant factor to consider video gaming as social and community –driven pastime. The evidence of this claim was proven by the research conducted by the International Digital Software Association in the recent year. The findings revealed that 60% of gamers were playing with friends, 33% were playing with siblings, and 25% were playing with spouses or parents (Mangis, 2003, p. 113). Due to the changing pastime or leisure of consumers, the market for digital playground has significantly increased. In 2002, the consumers’ expenditures for gaming had reached up to $ 6.9 billion, placing gaming as the number one industry (Mangis, 2003, p.113). Such in the case in the launching of the Nintendo 3DS in the UK market in 2011. The game console was abruptly sold out some

Series Nip tuck Essay Example | Topics and Well Written Essays - 4000 words

Series Nip tuck - Essay Example In essence we all crave for perfection. It can be easily said that in the present world, where beauty is depicted by waif thin models , whose perfect figure, perfect features and perfect walk symbolise the very idea of womanhood/manhood , an average person's entire idea of self esteem and personal worth is based on how good he looks .If he or she doesn't look good then he runs the risk of facing rejections in getting employment, in personal relationships and in forging new contacts. Depression and low self-esteem can be only the tip of an iceberg of difficulties that unattractive people have to face. People with facial scars or burns have reported symptoms ranging from social withdrawal to body dimorphic, agoraphobia to anxiety, sleeping difficulties to suicidal impulses. It is becoming increasingly evident that being perceived as ugly can seriously detract from one's quality of life, while being attractive can bring a whole raft of benefits. It seems clear that beauty or the lack of it is no longer merely about aesthetics, but is now a health issue. Everyone dislikes some aspect about their own appearance, inc... ect about their own appearance, increasingly so when the outrageously beautiful are promoted as the norm in advertising, television, music and cinema. Some people are not satisfied with their small nose while others have complaints with their cheekbones, some people fret about the shape of their eyes while others would prefer their waist be a little thinner. The dislikes have become more intolerable bordering on almost a complete prejudice as with the latest advancement in medical science and particular cosmetic surgery , getting perfect cheekbones has become as easier as getting a cheese burger . It is this very idea and obsession about getting a perfect exterior that is portrayed and dramatically depicted in the series running on a famous American channel FX. The name of the series is nip /tuck .It is an Emmy and Golden Globe award-winning American television medical drama series created by Ryan Murphy for FX Networks. It had the highest ratings as a new series on American basic cable, nominated eleven times for an Emmy and eight times for a Golden Globe and the reasons for its popularity is but obvious. It has become controversial and famous for addressing and exploring various taboo subjects . It is currently in its fifth season, and has aired seventy three episodes as of February 19, 2008. It is often Billed as "a disturbingly perfect drama ". The main characters of the series are the two cosmetic surgeons whose business is to make their customers have a perfect exterior as they run a cosmetic surgery Clinic under the name Troy/McNamara, where Troy and MacNamara are the respective surnames of the two surgeons.

Research of Excellent Fruit Juice Co Essay Example | Topics and Well Written Essays - 3000 words

Research of Excellent Fruit Juice Co - Essay Example This business plan is comprised of company description. Company description informs the stakeholders and readers of products produced by the company and where it is situated among others. Third chapter is industry analysis, where it covers trends in the food and drink industry. Fourth chapter is a marketing plan, where it describes the target market, sales objectives, promotion activities and marketing strategy among other key areas. Fifth chapter is about operations. In this chapter, the company highlights and explains where it will source its fruits, plant and equipment as well as production process. Sixth chapter states company’s structures and the number of employees needed in each department. The last chapter; financial plan indicates the amount of money it is required to start and operate the business in the first year. It also indicates where these funds would be sourced and how it would be applied to enable the company attain its objectives 2.0 Company Description Exce llent Fruit Juice Co. (EFJC) is a public company, which produce fresh fruit juice and fruit juice. It will begin its operations in April 2013 and would be headquartered in Newcastle, North of England. Its core business is to produce both fresh fruit juice and fruit juice from a variety of fresh fruits available in the UK. Some of the key fruits to be used in the production process are oranges, lemons, melons, pineapple, mangoes and berries among others. The founder of the company Mr. Jones Cook would be chief operating officer. The company intends to produce 100% natural products, which are safe and in variety of flavors in a bid to exploit the fresh fruit market and enhance nutrition for its consumers Furthermore, the company intends to be one of the fastest growing in UK and other parts of Europe. It would acquire and build outstanding fruit juice plant to meet fruit juice and smoothie needs of the people of Newcastle and its surroundings 2.1 Managing Stakeholders Expectations Tab le 1: Stakeholders’ Mapping using company’s stakeholder interest and influence matrix Ricart (2005 p. 100) explains that managing expectations of key stakeholders involves stakeholder mapping. Therefore, the company would manage its expectations so as to reduce potential conflicts. The company uses stakeholder interest and influence matrix to map its stakeholders. Employees and Government are the most important stakeholders of the company. Employees influence the company through their action and benefit from the company by receiving salaries. On the other hand, government through legislation can influence company’s operations. The government is also interested in the health of it citizens and have increased scrutiny in food and drinks industry. Customers are interested in the products while suppliers are interested in marketing their supplies. However, they have low influence because they cannot control operations of the company because the company would easily switch to other suppliers if need arises. Donors exert control through regulation of funds to the company and are not necessarily interested in company’s outcome. Figure1: Balanced Scorecard of the company The above scorecard would help the company’s management have a fast compressive view of the companies (Phadtare 2011, P.72). 3.0 Industry Analysis Food and drink industry is critical for societal health and financial outcomes in

History of Art 101 Movie Review Example | Topics and Well Written Essays - 250 words

History of Art 101 - Movie Review Example The most evident elements include the Baths of Caracalla and the matching of soldiers led by the eagle ‘king of the sky’ curved or molded from metal The town setting built and developed with aspects of the Trajans Column, Circus Maximus and Curia Hostilia (Senate House) was always utilized to pass laws and decision to the military activities. The ancient assembly bell is featured as an art and architectural piece, which sermons people to Verona Arena an architectural element, where announcements were made (Veronus). Winding stairs in ancient Rome was common especially in Villas and Domus. The series uses Alyscamps in its development of the war activities between Rome and France. Daily activities are full of ancient civilization approaches and feature the Roman watermill, Antonine Wall in Scotland and Limes Germanicus in the military soldier activities of the day. The Rome series opens with soldier going out to defend the kingdom with their eagle mess always before them. In the film, the soldiers; Titus Pullo and Lucius Veronus spend time in the Domus that winds up with stairs and small window openings light the rooms (Veronus). The Titus Pullo and Lucius Veronus appear in one scene being in Egypt when in an incident of war, their fellow soldiers were killed and decided to escape. Art and architecture brought out in scenes in the right mix of the ancient setting of the movie. Together with clothing and the color, mixes specifically red for the soldiers, brown for the protagonists, white for inhabitants of the empire leadership

Trade and Exchange in Early England Essay Example | Topics and Well Written Essays - 1500 words

Trade and Exchange in Early England - Essay Example By reviewing the history of trade and exchange in England, Curtin's assertion will be proven true. The River Thames is where England's first foray into trade and exchange began. With its estuary opening out to the North Sea and beyond that the Baltic and the River Rhine leading to continental Europe (Clout, 22), the structural basin rimming its shores provided an ideal location to establish England's biggest city, London. Beginning circa AD 50, Londinium was established by the Romans and populated with citizens who used the River Thames to not only do their laundry and provide their drinking water, but as a thoroughfare which encouraged trade with other countries through its junction of road, river and sea-going traffic (Clout, 22) and even its own mint to create coins. The Roman, Tacitus, in the second century, described Londinium "as a place teeming with businessmen and a famous centre of commerce" (Clout, 25). By the late fifth century, the Romans had abandoned the city but it was their early efforts of building roads, bridges, and houses of commerce, while establishing a busy importing business, which first gave London its reputation as a thriving port. Under Anglo-Saxon rule, London and the country of England continued to be developed specifically for ease of trade with other regions of the empire. Lundenwic was another major city of the period specifically established by the East Saxons as a trading town and river port (Clout, 40). In the Middle Ages, London continued to grow and prosper while the royal and government offices migrated from other areas in the country to reside in the city proper. The majority of overseas trade was channeled into the Port of London, although the east and south ports remained busy as well. Wool and cloth became the two main exports, while Cornish tin, hides, sheepskins, and foodstuffs were also sent to foreign merchants, although it was London's reputation as a major marketplace for imported goods, in particular wine, which had a greater impact on the Medieval economy. Fleming and Italian merchants use their considerable financial backing to organize this trade (Clout, 52). High demand for imported raw materials and manufactured goods was a boon to merchants and bespoke the higher standard of living many Englanders had come to expect in the fifteenth century. Icy conditions in the winter, however, precluded far-reaching travel during those months while spring and summer were the busiest periods for cargo ships. Ships of this time period were built with vast holds to carry the maximum of goods (Marshall, 12) for exchange. England lagged behind other countries in exploring across the Atlantic Ocean, however. Consequently the country's major exchanges were made only between European ports of call (Marshall, 33) until viable trade routes were discovered by Portugal, Spain, and France. During the Tudor and Stuart periods, much of London was rebuilt and its major waterways redirected; the River Walbrook was filled in and the ditch surrounding the city, created by the Romans centuries earlier to stem invasion attacks, also covered over (Clout, 58). London's ports became official quays, confirming the city as the major hub of commerce in England. According to

The Process of Decision Making Essay Example for Free

The Process of Decision Making Essay Making tough decisions is a process that takes time and practice, knowing how to make effective decisions can make all the difference when facing a tough choice. About a year ago I decided to go back to college and finish my degree, and this is a choice I am very proud of. The steps to making decisions can be whatever the decision maker wants them to be, but there is a process to follow. The first thing I did was assessed the financial situation I am in and realized that it was never going to get any better if I did not do something about it, next I looked into different university’s and technical colleges, as well as kept in mind the hours I would be available to go to campus and attend lecture classes, I then realized that online campus was the best choice for me and my family I do not have to spend time away from them. That is when I made my choice to attend University of Phoenix, I then discussed my choice to my family to make sure I had their support and get any feedback. I then called the admissions department and enrolled, I really have not evaluated the results since I know this is the right thing to do and I can see the results. I feel that my process was very similar to the book my only difference was that I did not generate alternative solutions since going back to school was the only solution, and I did not evaluate the decision. I really do not think that the outcome would be any different if I used the steps the way they are in the book â€Å"(1) identify and diagnose the problem, (2) generate alternative solutions, (3) evaluate alternatives, (4) make the choice, (5) implement the decision, and (6) evaluate the decision† (Bateman Snell, 2011, pg. 89. )

History About Wifi Technology Information Technology Essay

History About Wifi Technology Information Technology Essay ABSTRACT In many of the industrial sectors, the wireless networking technologies are gaining rapid approval because of its cost effectiveness, improved reliability and flexibility. The increase in the wireless networks is one of the technological advances that are having a major impact on the way we do business [10]. This paper refers how Wi-Fi technology is organized and some of its applications and advantages over customary means. It also explores how Wi-Fi technologies communicate in the spread spectrum and also its configurations. The Wi-Fi refers to the 802.11b wireless Ethernet standard that was designed to support the wireless LANs. The essential enabling technology is the Wi-Fi technology and it is the only practicable infrastructure for the home which allows the user to extend their networks for home entertainment. The most popular user access technology is the Wi-Fi (WLAN/IEEE 802.11) because of its high bandwidth and low cost. Keywords: Wireless Fidelity, Wi-Fi, WLAN, wireless technologies, IEEE 802.11a/b/g, spread spectrum, configurations. Introduction In the recent years only, the wireless technology has grown rapidly which allows the users more reliable, effective and can access the internet without using the wire. Wireless networks are more effectively used in many applications such as home entertainment, offices, radio, military areas and public places. The term wireless does not mean the disturbance or group of switches. Wireless means the communication without the use of wires other than the antenna, the Ethernet, and the ground taking the place of wires [2]. For several industrial operations, wireless technology affords cost-effective and effective connectivity solutions. Using the wireless technology there are many benefits such as remote facilities, processes and field operation which results in improving productivity, downtime, faster and more accurate data collection. The term Wi-Fi technology is also referred as Wireless Fidelity. The Institute of Electrical and Electronics Engineers Inc. (IEEE) is the association liable for setting the standards on how the technology and products works, operate and communicate [3]. The 802.11 technology standards, better known as Wi-Fi technology and it is being set up into the Broadband Wireless Access (BWA) equipment and Local Area Network (LAN) access points to quickly connect computer to LANs and as well as internet service providers. The 802.11 standards are growing to supply a higher data rates and better quality of service. Wireless LANs operates on two frequencies such as radio wave and infrared. In the past decades, the wireless access point has come into the market with infrared but in todays world the radio frequencies are used most popularly. The advantage of the radio wave frequency is more penetrate through the walls, floors and doors but whereas the infrared device is on line of sight. Wi-Fi netwo rk connect computer to each other to the internet and to the wired network. 1.2 History of WLAN A WLAN is a local area network without wires and whereas a wired network in which the clients send/receive the data through the cables. The wireless network uses a radio wave frequency. As part of the large family of the spread spectrum systems, the Wi-Fi technology uses single carrier direct-sequence spread spectrum radio technology and multi-carrier OFDM (Orthogonal Frequency Division Multiplexing) radio technology. In 1985, the unlicensed spread spectrum was first approved by the Federal Communications Commission (FCC) [5]. In all major countries, these FCC regulations were later copied with enabling some changes in the use of this technology and these regulations were then enabled the growth of Wi-Fi technology according to requirements such as offices, online games and so on. In 1991, the Wi-Fi technology was invented by NCR corporation/ATT (later Lucent and Agere systems) in Nieuwegein, the Netherlands. Initially for the cashier systems, the first wireless product were brought on the market which is marked as WaveLAN with speeds of 1Mbits/s to 2Mbits/s. Vic Hayes, who was the first discoverer of the Wi-Fi and later has been named as Father of Wi-Fi, was involved in designing standards such as 802.11a/b/g. Wireless LANs communicate via the 2.4 GHz or 5GHz band with the unlicensed Industrial, Scientific and Medical (ISM) radio bands where cordless phones, instant monitor and other personal device can also operate. According to Mr. Phil Belanger of the Wi-Fi Alliance contradict the most popular conclusion that Wi-Fi stands for Wireless Fidelity [5]. 1.3 Benefits of WLAN A new way to communicate with the user is through the WLANs while accommodating the way business is done. The following are the benefits achieved through WLANs: Mobility within building. Flexibility Lower cabling costs To set up temporary spaces, it is easier Productivity gains Reduced errors Improved efficiency Improved performance, efficiency and security for enterprise partners and guests Easier to collaborate Easier adds, moves and changes and lower support and maintenance costs More efficient use of office space. Wireless Fidelity (Wi-Fi) Technology The IEEE 802.11 standard was projected for the WLANs. To handle the networking the short way for Wi-Fi is the wireless. Wi-Fi is easy to access and it is very simple to connect to computer anywhere in the office or homes without the use of wires. Using the radio signals the computer connects to the network. In 1997, the first standard (802.11) was released and works in the frequency band at 5GHz with the data rate of 54Mbits/s and uses the OFDM (Orthogonal Frequency Division Multiplexing) modulation [4]. The Carrier Sense Multiple Access/ Collision Avoidance (CSMA/CA) is the media access method. The term 802.11.x terms is used to donate the set of amendments to the standard. Within the scope of one building and one room, we can connect to the wireless to the restricted signal range (indoor range is approximately about 1m). skhema Figure 1: Internet connection with wire and without wire (Wi-Fi) At present, the best values of the bit rate have a networks designed accordance with the 802.11n standard that has the typical raw data rate of 540Mbits/s [3]. Wi-Fi network operates in the unlicensed with the 2.4 and 5GHz radio bands, with 11Mbps (802.11b) or 54Mbps (802.11a) data rate or some of the products have dual bands. Wi-Fi network uses radio technologies to transmit and receive the data at high speed. IEEE 802.11 is available in three modes- 802.11a, 802.11b and 802.11g. IEEE 802.11a/b/g actually describes three different wireless Ethernet standards which are currently implemented in industrial applications as well as commercial applications. These three alternatives are based around the same physical layer of the OSI model and it also defines the bands on what the wireless network is used and also defines the modulation technique. IEEE 802.11 standards include Wi-Fi, W-LAN and Wireless Ethernet. IEEE 802.11a: This standard operation is used in OFDM which operates at a frequency of 5GHz band and thereby allowing the raw transmission data rate up to 54Mbps. It is introduced in 2001. For this band, some of the countries have other uses such as military and air traffic control, so therefore this band is not globally accepted and to be used in the ISM applications. But in some cases, this band can be used inside the building with limited power. In the U.S, the band 5GHz is treated as other 900MHz and 2.4GHz ISM bands. One advantage of the IEEE 802.11a is that it operates with same data rate (54Mbps) as IEEE 802.11g but it escapes sometimes due to crowded with the 2.4GHz channels. Less interference in the 5GHz band appears means the potential for more reliable transmission. The theoretical speed of this standard is 54Mbps but the raw transmission rate of this standard is in between 15-20 Mbps. The range of this standard is 50-75 feet. This is not compatible with 802.11b and it is more expensive . IEEE 802.11b: This standard was implemented in 1999, uses 2.4GHz band with the DSSS (Direct Sequence Spread Spectrum) modulation. The maximum transmission rate of this standard is 11Mbps within 30m range. It is most popular and least expensive. But the actual speed of this standard is 4-6 Mbps. The range of the wireless is 100-150 feet. The subsection of this standard is called Wi-Fi. IEEE 802.11 g: The OFDM technology of 802.11a is adopted in this standard and which is globally accepted with 2.4GHz band. Using the OFDM technique these data rates increased to 54Mbps over the air. It is important that 802.11g is compatible backwards with 802.11b. But this standard is more expensive so prefer to go for the least expensive and better performance which is 802.11b. Components of Wi-Fi: In order to access the Wi-Fi, we require some of the components such as adapters, access point, Wi-Fi antenna, Wi-Fi Bridge, PCI cards that accept wireless PC cards and external USB wireless NICs. The following are the component figures: accecpoint.jpg Figure 2: Access Point Figure 3: Adapters wifi antena.jpg wifi bridge.jpg Figure 4: Wi-Fi Antenna Figure 5: Wi-Fi Bridge Figure 6: PCI cards that accepts wireless PC card Figure 7: External USB wireless NICs How Wi-Fi network works? Wi-Fi network uses the radio waves to communicate each other among devices. The basic concept of the Wi-Fi network is same as the walkie talkies. An access point to the internet connection can be installed through the Wi-Fi hotspot. This access point acts as base station. With this access point, an antenna is physically connected to conventional wired Ethernet network and serves as a bridge to the wireless network. A device encounters the hotspot when the Wi-Fi is enabled and the device can connect to that network wirelessly. Between the client systems, the Wi-Fi can also support communication and allowing the devices to communicate with one another during the peer-to-peer method. A Wi-Fi 802.11b typically can transmit the maximum data rate up to 11Mbps with an approximation range of 150 feet. Beyond that distance, the signal fallback very slow up to 5.5 Mbps, 2Mbps and 1Mbps and this slower speed can move the signals as far as 1500 feet. The actual performance of the network depends upon the signal pattern and the number of obstacles in the area. To indicate the wireless within the area, an access point itself announces through broadcasting, a Service Set Identifier (SSID) approximately 10 times per second. The SSID indicates the name of the network. PCs that are within the range and has equipped with wireless network interface card can receive the SSID, associate with WLAN and request an IP address that will allow them to connect to the local network, surf the internet and view network folders [4]. Wi-Fi Network Topologies Access Point (AP) in the Wi-Fi may vary greatly depending upon their cost but in some of the cases these AP gives selection for roaming where the wireless clients can switch from one AP to another. There are three kinds of network topologies. AP (Access Point)-based topology (Infrastructure Mode) Peer-to-Peer topology (Ad-hoc Mode) Point-to-multipoint bridge topology. AP-Based Topology: Access Point (AP) is the wireless component through which the client can communicate. Access point is the device that contains standard IEEE 802.11 conformant MAC and PHY interface to the wireless medium and provides access to the distribution system for associated stations. Through an AP, BSA-RF (Basic Service access is the area of the radio frequency (RF)) coverage is provided. ESA (Extended Service Access) consists of two or more BSA. In order to allow the roaming, ESA cell consists of 10-15% overlap. The following figure shows the AP-based topology [9]. Figure 8: AP-Based topology Peer-to-Peer Topology: In this topology, the access point is not required. Within the cell, the client devices can communicate directly with one another. This topology is useful in setting up the wireless network very quickly and easily. The following figure shows the peer to peer method. Figure 9: peer-to peer method Point-to-multipoint bridge topology: This type of topology is used in buildings from one to another building apart within the miles. This is required to connect a LAN in one building to a LANs in another building. A clear line of sight is achieved among buildings under these conditions. Based on the type of antenna and wireless bridge used the line-of-sight range varies and as well as in environmental conditions. The following figure shows the point to multipoint bridge topology Figure 10: point-to-multipoint bridge topology Access Point and Wireless Card are the two ways that can use for the networking. Ad-hoc: In this method, the entire wireless cards are used from peer-to-peer network and there is no access point (AP). Infrastructure: All wireless cards connect to the central access point that provides them connectivity with each other as well as wired network [1]. Wi-Fi Configurations A Wi-Fi network is very simple and can be easily set up to the homes and offices that allow the network to share the files, printer and so on. Figure 11: Wireless network set up The public Wi-Fi hot spots are rapidly becoming common in airports, business, hotels, libraries and so on. Wi-Fi Security Security is one of the first disquiet of people deploying a wireless LAN, the 802.11 has addressed the issue through providing what is called WEP (Wired Equivalent Privacy). The main concerns of the users are that an intruder would not be able to access the network resources through similar wireless LAN equipment and be able to capture the wireless LAN traffic (eavesdropping). There are two primary components which are required for Wi-Fi network security to be broken down. Authentication Privacy There are two types of authentication is required: first is user authentication and second is server authentication. Authentication means keeping the unauthorized users off from the network. In user authentication server, the username and password is required. This authentication has a risk as well as a solution in sending the data. The risk one is the data is send before the secure channel is established and level to passive eavesdropping by attackers. The solution for this is, before sending the username and password, encrypted channel is established. Secondly in server authentication, the digital certificate is used and within the client software the validation of the digital certificate occurs automatically. Wireless Protected Access (WPA) is a standard based specification, interoperable security enhancement that strongly increase the level of data protection and for existing access control and future wireless LAN systems. Wi-Fi Applications Wi-Fi technology is simple and easy to access the network without the wire. At present, the Wi-Fi is most popular technology that has been used in the market. There are several applications through the Wi-Fi technology. It is used at homes, office, small businesses, large corporations and campuses, health care, wireless ISP (WISP) and travellers. Advantages and Disadvantages of Wi-Fi Advantages of Wi-Fi: It allows the LANs to be set up without cabling and also it reduces the costs and expansion of the network. Wi-Fi network support roaming such that a laptop can move from one access point to another. Wi-Fi is global set of standards. Mobility Ease of installation Reliability and Flexibility Security Use unlicensed part of radio spectrum Disadvantages of Wi-Fi: It can access to limited range. Higher power consumption The most common wireless encryption standard, Wired Equivalent Privacy (WEP) has been broken even if the correct configuration is set up. Interference Typically, Wi-Fi Access Point is set to default to an open (encryption-free) mode. Conclusion: In the past few years, the Wi-Fi technology is growing very rapidly in the rural development areas. In the rural areas, the technology has been helped the consumers in receiving the high speed internet service. All through urban environment the Wi-Fi hot spots are becoming more popular. When the Wi-Fi technology has brought up to the rural and urban areas the broadband internet access price has been drive down. According to the various industrial applications, the network connectivity for the industrial wireless solution provides that is cost effective and efficient. To ensure the reliability of wireless connectivity and safety of industrial operations, a hazardous area classification is necessary that provides the redundant links radio. Currently, there are several standard-based wireless technologies that are used for the industrial applications for the field sensors networking such as ISA100, WHART and ZigBee. Wi-Fi technology is simple and easy to deploy to the network. The IEEE 802.11 is the standard used for the Wi-Fi hot spots. With appropriate security features, industrial hardware and industrial interface products, Wi-Fi technology has a certain association of commercial technology, based on the 802.11 technology and is becoming a solution for many industrial communications and networking.

Customer Lifecyle Case Study: Toyota and HP

Customer Lifecyle Case Study: Toyota and HP Let us raise a question what is the main goal of a business company? What is the common aim of all its internal units? The answer did not change from the old times till nowadays its simply a profit or the rise of the wealth owned by its shareholders. But as the years went by, the business theories improved, and the ways to approach companys goals developed as well. During the years of experience smart entrepreneurs understood, that there is something behind seeking the profit, something more then numbers and rational decisions. That something turns out to be a companys relationship with customers. Customer relationship management is a concept that became very popular during the 1990s. It offered long term changes and benefits to businesses that chose to use it. The reason for this is because it allowed companies to interact with their customers on a whole new level. There are few different strategies of CRM. We are going to discuss more specifically about one the customer lifecycle. Customer lifecycle is the behavior of a customer with a company over the time. A high knowledge in this theory of CRM is a great tool for a company to reach its goals and surpass the competition. We have chosen this topic because we see a great importance of it in business life and it is very handy for us as business students to expand our knowledge in this specific subject. For grounding the theory and our ideas we have chosen two different companies HP and Toyota. HP is providing other enterprises with CRM decisions. We are going to disclose briefly the background of HP enterprice services as a company and talk a bit more specifically about their services and attitude about the importance of CRM and customer lifecycle. Toyota is a multinational automaker. We are going to present its CRM strategy and show their practical experience of following the customers lifecycle. Customer lifecycle and CRM theory As mentioned before, in this part we are going to briefly answer the question what is Customer Relationship Management, and talk more specifically about the Customer Lifecycle. What is Customer Relationship Management? In few steps we can assume that Customer Relationship Management is about finding new customers, collecting info about them along the way and using that info to enhance their experience and foster long-term relationships. The focus on the customer is the main characteristic of CRM and two are the most important questions that a Customer Relationship manager has to keep in mind: what are the customers needs? And do we offer programs/products in response to their needs? Customer relationship management is a widely-implemented strategy for managing a companys interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes (principally sales activities, marketing, customer service, and technical support). The overall goals are to find, attract, and win new clients, nurture and retain those the company already has and reduce the costs of marketing and client service. Customer Relationship Management designs t he company business strategy including customer -interface departments as well as other departments. CRM is a term that is often referred to marketing. However, there is no complete agreement upon a single definition. This is because CRM can be considered from a number of perspectives. In summary, the three perspectives are: Information Technology (IT) perspective Business Strategy perspective The Customer Life Cycle (CLC) perspective Whereas our topic is focused on Customer lifecycle, we are going to explain and go deeply inside only in the third perspective. Customer Life Cycle For a better explanation about the Customer Lifecycle, we want to introduce firstly the concept of a Product Life Cycle: PLC is the process of managing the entire lifecycle of a product from its conception, through design and manufacture, to service and disposal. Here is the general product lifecycle which normally follows these 5 steps: Research Development, Introduction, Growth, Maturity and Decline. The graphic (shown in illustration 1 below) shows how the sales change during the PLC. Ilustration 1. Product Life Cycle The PLC can also be divided in 5 stages which represent the kind of customers who makes use of the product during the lifecycle: innovators, early adopters, early majority, late majority and laggards. So what is a Customer Lifecycle? Just like a product of a certain company, a company itself has a lifecycle as well. It is simply the behavior of a customer with a company over the time. Customers begin a relationship with a company, and over the time, either decide to continue this relationship, or end it. The Customer Life Cycle (CLC) has obvious similarities with the Product Life Cycle (PLC). However, CLC focuses upon the creation of and delivery of lifetime value to the customer (looking at the products or services that customers need throughout their lives). It is marketing orientated rather than product orientated, and embodies the marketing concept. Essentially, CLC is a summary of the key stages in a customers relationship within an organization. The problem is that every organization offer different product, which makes it impossible to draw out a single Life Cycle that is the same for every organization. The illustration below shows the course of the relationship between customer and supplier: Ilustration 2 Due to the graph, there are four phases in a customer lifecycle: exploration, growth, saturation and decline. During the Exploration phase the customer starts to see the promises made during communication for the first time; the level of satisfaction is relatively low, the customer have no experience about the products and the services offered by the supplier and the switching costs are still low in this stage. During the Growth phase there usually is a sharp rise in purchases; the customer now knows the advantages offered by the supplier, satisfactions with goods and services increase; the supplier is examined more for its performance than for its reputation or image. The Saturation phase is characterized by the highest number of purchases and the highest degree of commitment (function of satisfaction, attractiveness and switching costs); the relation has taken shape. Satisfaction is still increasing in all the aspects and so do the trust. The appeal of the relationship improves and the switching costs increase slightly. The Decline phase starts as soon as the number of transactions starts to drop; This phase can occur at any time (even after the exploration phase); the most common reason is the reduction in the need for the products and services provide by the suppliers. At any point in this Lifecycle, the customer is either becoming more or less likely to continue maintaining a relationship with a company, and demonstrates this likelihood through their interactions with you. If a company collects data from these interactions, it can use this data to predict where the customer is in his Lifecycle (is the customer becoming more or less likely to maintain a relationship?) If a company can predict where the customers are in the Lifecycle, it can maximize ones Return on Investment (ROI) by targeting customers most likely to buy, trying to save customers who have declining interest, and not wasting money on customers unlikely to continue relationship. Toyota Case Toyota Motors Corporation, commonly known simply as Toyota, is a multinational automaker headquartered in Toyota City, Japan. The company founded by Kiichiro Toyoda in 1937 has snatched the title of worlds largest automaker from General Motors in 2008 for the first time in 77 years. TMC workforce around the world is about 320.590 people (total in affiliated companies in 2009). Toyota is also known by has revolutionized the automotive production with the Just-in-Time system, the quality of its products and the healthy relationship with the stakeholders. These aspects have made Toyota a reference within the automotive manufacturing environment and its personal approach over the customers during the last years seems keeping Toyotas brand in the spotlight of the automotive business. A huge part of the success of Toyota is credited by the obsession with its customers. Beyond the manufacturing strategy it is needed to take care about the non-manufacturing environment. Everything Toyota does is done with customers in mind and it is clear to all staff that totally satisfied customers are the source of good results. It made TMC develop the Lean CRM in response to the growing volume of customer information collected at the many touch-points during the customer lifecycle. The Lean CRM allows Toyota to sense changes in individual customers behaviour, following their current lifecycle status and responding in a way to increases customer satisfaction. It has enabled Toyota to predict what customer wants even before the customer knows he wants it, to sell significantly more vehicles, with a shorter trade cycle and higher repurchase rate (over 60%), at significantly lower costs. CUSTOMER PULL By knowing how often a typical customer use to replace his vehicle, Toyotas process guides how different touch-points over customer lifecycle are delivered and how employees should respond to customer-initiated touch-points and deliver Toyota-initiated ones. The process starts when the customer is thinking about buying a new vehicle. It is a job to the marketing department to guide these prospective buyers to the Toyota website and gather as much information as possible. The process of requesting information is an example of customer pull, where the company responds directly to the customer. It is the first contact at which the customer becomes known to Toyota, and it triggers a check to see if Toyota already knows the customer. The gathered data about the customer provides information to manage how future touch-points to that customer will be delivered. TOYOTA PUSH What Toyota already knows about the prospective customer will determine how Toyota communicates with that customer. Vehicle information which is sent out is tailored to the prospective customers known preferences. Toyota may even offer a customized deal or pre-approved credit to the prospective customer. Where the prospective customer is not previously known, Lean CRM uses statistical models and data analysis to determine which models are likely to be most appealing to each prospective customer, as well as the type of information each person is likely to value. At the moment the customer buys a new Toyota vehicle and enters the ownership lifecycle, Toyota keep trying to sense customer to pull and maintain a conversation with the company along the years. At this way, it is possible to offer the right product at the right moment to the customers. It is this combination of pull and push that guides each customer step by step during the customer lifecycle and toward the customers next purchase. It is the backbone of the lifetime conversation between the customer and Toyota. CUSTOMER DNA Just as a real DNA influences how an individual behave in determined environment, Customer DNA influences how each touch-point between Toyota and the customer is carried out. It defines the relationship that Toyota and its customers will hold along the years and how each touch-point will be faced. The touch-point trigger, the touch-point delivery process, previous or subsequent touch-points, the roles and responsibilities involved and the business rules that control how the touch-point is executed are all contained within the touch-point definition. The best way to execute the touch-points which depends of persons Customer DNA is assigned as soon as the customer is identified. Using the Unica Affiniun Campaign Management System (CMS) is possible to Toyota to manage the variability of customers, the distinct touch-points and their implementation. This process automatically reviews the data about each customer and decides whether a touch-point should be trigged. If more than one touch-point is appropriate at the same time, it also decides which one has priority and what should happen to the other. Similarly, if the customer requests information about a new model, the request will automatically trigger a review process to identify the best touch-point and which touch-points should be triggered as a follow-up. INCREASING SALES AND FREQUENCY, AT LOWER COST This Lean CRM approach has been developed in close cooperation with one of Toyotas European sales companies and its dealers and has been piloted in touch-points during the customer lifecycle. Comparing a recent before and after marketing campaign it is found a 70 percent reduction of non-target customers being mailed, an 80 percent reduction in campaign costs, a 50 percent reduction in campaign development time and a 60 percent increase in campaign ROI. In other words, the Lean CRM approach has enabled Toyota to sell significantly more vehicles, with a shorter trade cycle and a higher repurchase rate, at significantly lower cost. This strategy of approaching the customer according his lifecycle will contribute between $5 million and $10 million (in U.S. dollars) of additional revenues each year to the sales company. And also, Toyota has shown clearly that Lean CRM really provides benefits for customers and for itself despite the doubts about the functionality of lean principles developed in manufacturing to sales and marketing. As it was said in the beginning, Toyota knows that its success depend of total customer satisfaction and staff does not save efforts to reach this goal.Formularbeginn HP Enterprise Services Nowadays more and more successful companies are trying to implement CRM strategies in order to build the customer loyalty. In order to improve your companies CRM strategy you can use the services of certain enterprise service companies, such as HP enterprice service. We are going to disclose briefly the background of HP enterprice services as a company and talk more specifically about their services for enterprices. HP Enterprise Services (HP ES) is the global business and technology services division of Hewlett Packards HP Enterprise Business strategic business unit. It provides enterprices with CRM solutions, which help to support the customers through the entire customer life cycle. It was formed by the combination of HPs legacy services consulting business and the integration of acquired Electronic Data Systems, which had defined the outsourcing business when it was established in 1962 by H. Ross Perot. As the saying goes, all customers are not created equal. Some are no doubt more valuable than others and represent a reliable source of profitable revenue, while others do not justify the cost of attracting or retaining them. And then there are all those other diverse segments of customers somewhere in the middle. As HP ES states, a company must address the unique needs and preferences of all members of these customer segments as they proceed through the different stages of the customer life cycle. Each company is therefore challenged to strike a delicate balance in running its business: minimize the cost of attracting, retaining and rewarding their best customers and maximize the customer experience from Marketing through Sales to Customer Service to create loyal and satisfied patrons and advocates. Companies who achieve this balance are rewarded with profitable growth and increased market share. For those who struggle with this, HP Customer Relationship Management (CRM) Services provides a proven approach to catch and surpass the competition. As shown in a picture below, the customers progress through the steps of this life cycle (inner blue) as they engage with a company through the various interaction channels they choose (gray). Successful companies support each life cycle step with reciprocating front office functions (green) to optimize the customer experience. Ilustration 3 For over 30 years, HP ES has been successfully designing and delivering to clients around the world CRM solutions ranging from customer-facing operations management, contact center technology management, and global fulfillment and logistics. The companys solutions are based on this comprehensive suite of offerings: 1. Contact Center Outsourcing Services Contact Center Outsourcing Services is a tool which provides you to reached outcomes such as growth, cost reduction, improved customer retention, and mitigated risk. Ilustration 4 HP has more than 30 years of Contact center experience which supports entire customer life cycle. HP Contact Center Outsourcing Services ensures the management and operation of your outbound and inbound contact centers handling high value, complex customer interactions. Whether embedded in an industry-specific solution or standalone, companys contact center services support customers with multiple channels for voice and non-voice interactions throughout the entire customer life cycle from marketing to sales to service. 2. CRM Managed Services CRM Managed Services is a universal hosted and managed contact center infrastructure service that enables clients to virtualize their telephony and contact center technologies and springboard off end-of-life and disparate systems environments to a state of the art, world class, stable and secure platform. 3. Consumer Direct Services Consumer Direct Services is a tool with which you can provide an end-to-end solution that facilitates the flow of information from order to delivery. The HP Company uses this tool for trying to keep it customer. Hewlett-Packard Company captures customer intelligence, handles sales and service inquiries, works with sales requests and warehouses, and distributes products for direct-to-consumer companies around the globe. It is also possible that company integrates online, catalog, direct media and other channels a seamless environment to give you a single view of your customers. Plus, no matter where you go or how fast you move, HP has the scale to grow with you. 4. Software Publishing Services Software Publishing Services offers a complete business processing solution for logistics of software publishing and distribution. As it is mentioned before, HP has about 30 years of experience in delivering full product lifecycle management services, so it offers the most state-of-the-art solutions in the software publishing industry today. The company provides a fully integrated solution that includes end-to-end order processing and fulfillment from service delivery centers. HP also operates contact centers, distribution centers, payment centers and technology centers on a global basis. Key Features of HP Software Publishing Services include: Software kit replication and fulfillment (CDs, documentation and licenses) Physical software kit fulfillment and electronic software distribution (ESD) services Training materials/kit printing and fulfillment Documentation printing and fulfillment (marketing collateral printing and fulfillment) Physical fulfillment Global facilities Kitting Strong inventory management/controls Electronic fulfillment 5. Warranty Services Warranty Services provides a comprehensive, Web-based solution for reliable, real-time warranty claims management. HP services include claim processing, extended warranty management, parts order and tracking, service effectiveness reporting, swap stock management, and RMA creation and tracking. HP CRM offerings address your critical customer-related business outcomes. Moreover, by exploiting the synergies of HPs customer analytics services, you can refine your customer segmentation schemes and use predictive analytics to fine tune marketing campaigns and cross-sell promotions and offers to the most receptive customers. These powerful CRM solutions enable you to: Refocus critical and scare resources away from tactical operations issues and toward more strategic business opportunities Increase revenues and accelerate growth through improved cross- and up-selling based on optimized segmentation and personalized treatment Improve customer satisfaction, retention and share of wallet Enhance brand recognition and equity Reduce operational costs and capital avoidance Scale your business up or down to meet fluctuating business demands Better manage end-of-life or disparate contact center technology environments supporting in-house and/or multiple outsource providers. Conclusion Nowadays modern and successful companies are able to see beyond simple ways of seeking the profit and be creative in building a relationship with its customers. As one can see from the Toyota case, which we took as an example, this way of thinking and focusing on customer relationship management is a beneficial method for building a clever strategy. Following the customers lifecycle has become more and more handy tool of CRM. If a company can predict where the customers are in the Lifecycle, it can maximize ones Return on Investment (ROI) and rise the profit. We mentioned the HP services to show, that CRM can be provided as a service and we have been basically grounding the theory with the case of Toyota, which is following the customer lifecycle very carefully and gaining success. During the process of working on this report we raised ourselves a goal, which was to expand our knowledge in a very interesting and handy topic. Successfully, at the end we can say we truly reached our goal with a help of literature research, productive work, and good team. Literature http://www.toyota.com/ http://www.toyota-global.com http://www.customerthink.com/article/lean_crm_toyota_strategy_that_works http://www.helium.com/items/1869467-a-look-at-toyotas-customer-retention-strategies http://www.washingtonpost.com/wp-dyn/content/article/2009/01/21/AR2009012101216.html http://h10134.www1.hp.com/services/contactcenteroutsourcing/ http://www.jimnovo.com/CRM-Lifecycles.htm http://marketingteacher.com/lesson-store/lesson-customer-life-cycle.html Customer Relationship Management, Ed Peelen, Prentice Hall, 2005

foolear A Fool for a King in William Shakespeares King Lear Essay

A Fool for a King in King Lear     Ã‚   In Shakespeare's play King Lear, the main character, King Lear, is presented as a respected and powerful king. As the story progresses the king loses his power because of his own stupidity and blindness. The tragedy of this play is shown chiefly through the actions of Lear’s daughters, which lead to Lear’s bout with insanity, and through the words of the Fool. At the beginning of the play, King Lear appears as a powerful and well-loved ruler. He explains his intention to abdicate and divide his kingdom among his three daughters, giving the largest segment to the daughter who convinces him that she loves him most (Boyce 343).   Goneril is the first to lie,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Sir, I love you more than word can wield the matter; / Dearer than eyesight, space, and liberty;   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Beyond what can be valued, rich or rare; / No less than life, with grace, health, beauty, honor;   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As much as child e’er loved, or father found; A love that makes breath poor, and speech unable.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Beyond all manner of so much I love you. (I.i.56-63) Regan is the next to exaggerate her love,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   I am made / Of that same metal as my sister   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   And prize me at her worth. In my true heart / I find she names my very deed of love,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Only she comes too short, that I profess / Myself an enemy to all other joys   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Which the most precious square of sense possesses, / And find I am alone felicitate   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In your dear Highness’ love. (I.i.72-80) Finally, Cordelia speaks only the truth when she says, â€Å" Unhappy that I am, I cannot heave / My heart into my mouth. I l... ...cted and powerful king to that of a regular man who, at times, seems to have no family. This takes him to the brink of despair and, at least, temporary insanity until he is rescued by his friend whom he had banished and his daughter whom he had disinherited.   Not only is it a tragedy that Lear and Cordelia die at the end of the play, but also that so much pain and suffering was endured before a Fool enabled Lear to see that he had tragically misjudged the most important people in his life. The people he had rejected were the ones who truly loved him and tried to protect him; the people he treated so well were the ones from whom he needed to be protected.   This error in judgment cost him everything.   Works Cited Boyce, Charles.   Shakespeare A to Z.   New York: Roundtable Press, 1990. Shakespeare, William.   King Lear.   New York: Washington Square Press, 1957.

Culture and Cross-Cultural Linkages in American Music Essay -- Music C

Culture and Cross-Cultural Linkages in American Music I have recently been listening to a lot of Motown music and even jazz. I have never before explored music in the extent that I have done this semester. I always thought of myself as â€Å"cultured† but this semester, I’ve begun to realize there are more areas of music that I have not explored than those which I have. And as I explore culture and cross-cultural linkages in our music, I realize how much one generation’s music ‘speaks’ to the next. Currently, the song I am intrigued by is â€Å"Strange Fruit† by Billie Holiday. This song is very moving. When Billie Holiday sings, you MUST listen. However, this song, unlike most of her other music, is not about love. It is not about solitary living. It is not about heartbreaking, selfish lovers. This song is a social outcry against injustices done in the South. During the time she sang this song, lynching was common among Southerners adhering to the Jim Crow laws. Black men were beaten, hung, and caught on fire. Oftentimes, rape is the ‘crime,’ even when no rape ...

The History of the Computer :: Computers Technology Technological Essays

The History of the Computer "This reminds me of a revelation I had a few years ago, after getting my first CD-ROM drive. I'd manage to misplace a CD containing a multimedia encyclopedia and eventually found it sitting on the floor under my desk. I realised then that never before in human history had it been possible to lose an entire 28 volume encyclopedia by dropping it behind a piece of furniture. Now that's what I call progress!" (Computer Quotes) The information age is marked by the widespread use of the personal computer. Beginning with Ed Roberts’ first computer through to the development of the world’s fastest computer in Japan, the use of the personal computer has revolutionized our country, and in fact, our world. Although Roberts created the first computer, there were many stepping stones that led up to its conception. For instance, he negotiated with Intel to use their silicon chips. These chips were an uprising in their own creation. Robert Noyce and Gordon Moore created them. This in turn was modified to become a single-chip microprocessor. This was very important because it could be programmed, and memory could be added onto it. Thus, using Intel’s chip as a foundation, Roberts created the first computer, the Altair 8800. His company, Model Instrumentation Telemetry Systems (MITS), marketed these machines as a last hope strategy to decrease debt within the company. Little did they know that the demand for the Altair 8800 would never die down, nor that it was a great rise in modern technology. Because of the rise in interest in computers, there formed a group, Homebrew Computer Club, which discussed how to build computers. One of its members, Steve Wozniak, soon created another version of a computer, the Apple I. Other computers also built around 1977 were the IMSAI 8080, built by IMSAI, Radio Shack’s TRS-80, and the most advanced thus far that year, the Commodore PET. This machine, contrived by Commodore, had a monitor, keyboard, and cassette player, as opposed to antecedent devices, which had switchboards and lights to indicate signals. Apple soon was influenced by this computer, and decided to make their next computer, the Apple II, a more consumer-friendly machine, in 1979. Thus, it was enclosed in a plastic casing and came with a video monitor, keyboard, cassette interface (which stored data), and game paddles. It was also capable of having stored programs, or installing programs onto it.

Food Cloning Essay

Food cloning is a very controversial topic to be discussed because of the large number of disagreements associated with it. Just like anything else in the world, it has positive and negative sides to it. The consumers all over the world only see the negative side. It is time that they now witness the benefits that cloned food brings along with it. This paper will outline these controversies and will describe how the media portrays them. It will also demonstrate the effect of food cloning on our culture, if there is any, and will highlight what this new technology can do for man’s future. Discussion Food cloning is basically obtaining food from cloned animals. How exactly does this work? It is as simple as this. Biotech companies clone animals such as cows, pigs and goats etc by taking the nuclei of cells from adults and combining them into other egg cells from which the nuclei have been extracted. Using this method, a large number of livestock have already been cloned for sale to producers (Reuters, 2003). The first cloned animal that was ever produced was a sheep in 1997. Since then, this technology has become more common and common with time. Because of this reason, the Food and Drug Authority asserted its control over cloning (Patel & Rushefsky, 2002). Food cloning is a controversial topic since the time cloning of animals was introduced in 1997. Consumer groups all over the world want authorities to look in ethical and moral issues that are associated with cloning. People are not accepting this new technology and the benefits that come with it for a variety of reasons and controversies. The controversies largely have to do with the degree of safety of the meat, milk and other food products that are obtained from these cloned animals. Why is safety an issue? The answer to this question is obvious. Man is once again trying to intervene with nature and this may not give out the best results because man is subject to errors. Therefore, man will never be able to produce or reproduce animals and food products exactly like the ones present naturally with the help of science and technology and this difference is the main health concern of authorities all over the world. Another reason why cloned food is considered unsafe is that cloned animals usually have higher death rate, low life expectancy and are more prone to diseases (Poulter, 2008). Other safety issues that are considered to pose include the possibility of causing allergic reactions in human and unexpected genetic effects, altering of significant nutrients that are required, containing higher level of toxicants, reducing the effects of antibiotics, and others (Gralla, & Gralla, 2004). After the famous Mary Shelly’s story in which she creates a Frankenstein, people have started to associate cloned animals with that as well. They fear that just like the Frankenstein turned against its creator, the food products obtained from cloned animals may also back fire. They think that just like the Frankenstein turned out to be harmful, cloned food products will also turn out to be harmful. Because of these health concerns, consumers all over are getting worried and concerned regarding whether of not the food products they are having are cloned or not. According to a source, companies now want their produced food products to be labeled as â€Å"clone free† so that their consumers can buy and consume food products without having to worry about safety issues. We can take the example of Ben and Jerry’s. Because of this non acceptance of the consumers, Ben and Jerry’s which is a popular ice cream producing company want to ensure their customers through media that the ice cream they produce comes from normal cows and not clones (The Associated Press, 2008). The media has a huge role to play in this. It made the debate regarding food cloning very open and all the concerns were right there in front of the consumers. Despite being confirmed as safe by the government, cloned food will not be accepted by consumers. However, the reality may be a lot different from this perception that the general public has regarding cloned food. Various legal authorities have given a green light to the use of cloned food as they consider it safe. These include the government, scientists and agencies like the Food and Drug Administration are using media to affirm the fact that there is no difference in food products from cloned animals and from conventional livestock. Stephen F. Sundlof, director of the Food and Drug Administration Center for Veterinary Medicine announced that â€Å"meat and milk from cattle, swine and goat clones is as safe to eat as the food we eat every day,† Both cloned and natural foods are equally safe and this also goes for the food obtained from off springs of cloned animals (The Associated Press, 2008). They say that there is nothing in the world that is completely natural, therefore there is no reason to stop when it comes to food and not use science and technology to use ways in which abundant food can be made available and that too at better quality. An example of potatoes is given. It is said that potatoes are not edible in their natural form as they are poisonous. Only after selective breeding, they are made edible (Crompton, 2007). Another point put forward to counter the argument of cloned animals being more prone to diseases and having a lower expectancy age is that the milk and meat obtained from cloned animals while they are healthy and alive will not harm the consumers in any way. Therefore there is no reason to be scared to consume such foods. The government and agencies like FDA have confirmed the safety of the foods but still the businesses are not ready to use cloned animals for their products. They fear that if they use such animals, they will have to label their products as ‘cloned’ and because of this people will not go for this product. However, their fear is logical because people are not ready as yet. We are living in a world where the population is increasing at a very rapid exponential rate. This increasing population will eventually demand food and the rate at which we are using up all our resources, it is predicted that very soon man will not have a lot to eat. We need to find better and newer ways which enable that we have abundant food supply for everyone in the world. Biotechnology is a new field that has been grown because of this. Cloned food is something that has been developed as a result. There were health concerns in the past regarding cloned food, but since now the government and other authorities like FDA have confirmed the safety of food obtained from cloned animals, we consumers must learn to accept it as in near future, this food will become a necessity and out only option. Conclusion In conclusion, I would once again like to emphasize on the need to accept such technologies. Food cloning was considered unsafe in the past because it is something new. Everything new has to go through a testing stage until it can be made ready to use. Similarly, food cloning has undergone the testing stage and it is now safe and ready to use. It is no longer the Frankenstein that it was once considered and because of this it has been made legal all over the world. References The Associated Press (2008) Cloned food may prompt ‘clone-free’ labels. Retrieved, 4 Oct, 2008, from MSNBC. Web site: http://www. msnbc. msn. com/id/16383458/ Crompton, S. (2007) Frankenstein’s monsters or the future of food? Retrieved, 4 Oct, 2008, from Times Online. Web site: http://women. timesonline. co. uk/tol/life_and_style/women/body_and_soul/article1461151. ece Gralla, J. D. & Preston Gralla (2004) Complete Idiot’s Guide to Understanding Cloning. Alpha Books. Patel, K. & Mark E. Rushefsky (2002) Health Care Policy in an Age of New Technologies. M. E. Sharpe. Poulter, S (2008) EU gives green light for cloned food to go on sale in UK shops. Retrieved, 4 Oct, 2008, from Daily Mail Online. Web site: http://www. dailymail. co. uk/health/article-507700/EU-gives-green-light-cloned-food-sale-UK-shops. html Reuters (2003) Cloned Food OK by FDA. Retrieved, 4 Oct, 2008, from Wired. Web site: http://www. wired. com/techbiz/media/news/2003/10/61038